It’s hard to believe we’re already approaching the halfway point of Q2. Before we know it, summer will be here—and for many orthodontic and dental practices, that means one of the busiest and most important seasons of the year.

The most successful practices don’t simply hope for a great summer. They prepare for it.

Now is the time to be intentional about your systems, your schedule, your team communication, and your new patient experience. A little planning today can make a tremendous difference in your growth, production, and team morale over the next several months.

Rather than highlighting a specific Master Class this month, I wanted to focus on several key areas every practice should evaluate right now to set themselves up for an amazing summer season.

This Month’s Highlight

Preparing Your Practice for Summer Growth

As you begin planning for the months ahead, ask yourself:

Do you know your local school schedules?

• When do schools let out?
• When do they return?
• Are there holiday breaks, camps, or local events that may impact scheduling?

Is your schedule optimized for summer demand?

• Historically, are mornings busier during summer months?
• Would an earlier start time create additional opportunities for starts and appointments?
• Are your doctors and team members aligned on availability and vacation schedules?

Are you creating excitement and buzz within your practice?

• Consider themed days.
• Host patient appreciation events.
• Create social media campaigns highlighting summer smiles.
• Encourage patient referrals through fun contests and rewards.

Have you reviewed your numbers from last summer?

Your own data is often your best roadmap.

Take time to review:

• New patient volume
• Start conversion rates
• Most popular consultation days and times
• Most productive treatment start days
• Schedule flow and bottlenecks
• Marketing initiatives that worked
• Marketing initiatives that didn’t work

Your numbers will help guide your decisions and allow you to be proactive rather than reactive.

The practices that consistently grow are the ones that plan ahead, monitor their metrics, and intentionally create exceptional patient experiences.

May Incentive

We are so excited for AAO this weekend!

To celebrate, we’re offering a special AAO promotion:

Save $100 on Any Align My Practice Master Class

Book any Master Class during the month of May and schedule your training for any future date within the next six months.

You’ll receive $100 off simply by securing your training in May.

Client Success Story

“Shelley is an amazing consultant. She puts so much thought and care into her custom courses.
These systems were straightforward and easy to implement. She’s very kind, thoughtful, and
took the time to get to know our team.”
— Nadia I.
Treatment Coordinator

See What’s Buzzing at Align My Practice — And Where to Connect

AAO Annual Session

May 1–3 | Orlando, Florida

I’ll be speaking as a guest of Partners Orthodontic Solutions in their booth.

Since we won’t be in one fixed location, the best way to connect is to schedule a time. I’d love to meet you, learn about your practice, and hear about your goals for the year ahead.

San Diego Academy of Orthodontists

May 22 | San Diego, California | Patterson Building

I’ll be speaking at the SDAO Study Club. Join me for a session focused on leadership, systems, accountability, and creating empowered teams that drive practice growth and improve the patient experience.

Looking Ahead

If you are a local orthodontist or dentist in the Los Angeles area and have a passion for airway-focused care, I would love to personally invite you to our upcoming South Bay Airway Study Club event.

South Bay Airway Study Club

June 4, 2026
El Segundo, California

This special evening will feature education, collaboration, networking, dinner, and meaningful conversations with like-minded providers who are passionate about airway health and interdisciplinary care.

Event Details:

https://www.instagram.com/p/DYE_wBzmNye/?img_index=1

I hope to see many of you there!

As always, thank you for allowing Align My Practice to be a small part of your journey. I am incredibly grateful for the doctors, teams, and industry partners who trust me to support their growth.

Here’s to a strong finish to Q2 and an amazing summer ahead.

Contact Us

Website: alignmypractice.com
Social: @alignmypractice
Email: shelley@alignmypractice.com
Phone: 949.329.4620